The Customer Experience Starts At Park For businesses that build their success on in-person interaction, the customer experience starts long before customers enter the physical building. Savvy marketers are optimizing the entire customer journey with the recognition that marketing opportunities can begin in the parking facility. In the past, parking lots were viewed as practical spaces with one function: providing a space to park a vehicle. Businesses are now exploring the untapped potential of these often-overlooked areas. Now seen as… Continue reading →